Business Issues Typically Addressed|
What is the size of
the opportunity? What share can we expect?
What are the market
requirements, hot buttons, unmet needs?
Who are the
decision makers? What is the decision making process?
What are the
decision drivers? How do we measure against these?
What are the key
competitors’ perceived strengths and weaknesses?
What is our
best positioning? What do we need to do to get there?
What is the optimum
pricing? How price sensitive is our market?
What is our current satisfaction level?
What are its root causes?
Do any of the issues above vary
significantly by market segments?
How can we effectively and profitably
reach key target segments?